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SEO Fundamentals
SEO or Search Engine Optimization is a process where we leverage the search engine’s (Google, Bing) algorithm to rank a website high on the Search results page.
The better the ranking, the better the website traffic, thus, reducing your advertising costs. SEO is a time-bound process that involves crucial technical steps to optimize a website for search engines.
You can tap on the incoming internet users who enter their search query in Google, or Bing and click on the top two or three results.
Introduction Of Search Engine Optimization
SEO (Search Engine Optimization), is a vital part of digital marketing. It helps your brand build an online presence, brings quality organic traffic, and generates organic leads. But SEO is not just one thing. It involves many strategies.
Our team of digital marketing experts can assist you in planning an SEO strategy that increases your website’s traffic, makes it appear on the first page of SERPs, improves your website UX, creates high-quality content, and fixes any technical issues that may be affecting your site.
We are here to help your brand shine online by using SEO to attract more visitors and grow your business.
Why Must You Consider Search Engine Optimization For Your Business?
The primary benefit of Search Engine Optimization is that it helps your website rank higher. A higher ranking means more traffic will be directed to your website, and you have higher chances of conversion. As your website ranks higher, SEO also helps in building the relevancy and authenticity of your website.
If search engines consider your website relevant to the user’s query, it will rank your website higher in the SERP’s. Thus, you accumulate higher organic results and long-term benefits. SEO strategies primarily focus on long-term benefits over short-term goals. This can help your business receive the right level of exposure for the growth needed online.
What You Can Expect With Our SEO Services?
At Nueva Digital Solutions, we believe in following a client-centric culture, meaning we thrive if our customers are happy and satisfied. Our team is competent and attuned to tech-enabled digital marketing. We offer a broad spectrum of SEO services, some of which are mentioned below:
Custom SEO Strategy
We specialize in crafting personalized SEO strategies for your website based on your industry, goals, and unique needs. Our dedicated team conducts thorough research on your industry and competitors to develop a customized plan that ensures your website ranks high on search engine results pages (SERPs) and attracts organic leads.
Website Technical Audit
It’s imperative to monitor SEO performance. We have a team that works towards auditing the performance data in quantifiable data so that the exact rate of progress can be known. Also, Our team is quick and diligent in auditing competitors’ websites to create a SWOT analysis report. This will help our customers to always stay a few steps ahead of their competition.
Content Strategy Planning
The experts will start working on the content requirements and provide you with a proper plan or strategy related to the content. It can be the addition of blogs, guest posting blogs, social media management, and other services. The objective of the content strategy is to implement the custom SEO strategy we formulated in the beginning for the customers.
On-Page Modification
While the content team will work on creating new content, the SEO team will focus on modifying the existing web pages and upgrading your website according to the latest SEO methodologies. It can be a better use of keywords, updating URLs, metadata, etc.
Quality Link Building
Through the set of keyword research, and website audits, our team of experts will work on providing relevant backlinks and quality content. It will help you build a new level of credibility for your website and business. Correlatively, it will help with Search Engine Ranking.
SEO Performance Monitoring
To determine the shortcomings of the implemented custom strategy, our team will monitor the SEO performance using analytical tools. By consistently keeping track of the results, the performance monitoring team will work on modifying or upgrading the strategy to meet the set goals.
Search Engine Optimization is a vast field, but it surely is not rigid. Due to this reason, you need a team of experts who can oversee your business performance and formulate flexible strategies. Your SEO strategy should be long-term, as it requires a significant amount of teamwork and effort. However, the strategy might take a while before providing optimum ROI. Therefore, discussing short-term and long-term SEO goals with our consultants is ideal for positive ROI.
Search Engine KPIs You Have To Monitor
There are three Key Performance Indicators you have to monitor to determine an effective Search Engine Optimization strategy:
Organic Traffic
Increasing organic traffic is the primary goal of Search Engine Optimization. Therefore, noting down the amount of organic traffic you have generated is the primary KPI.
Keyword Ranking
People use keywords on search engines to find relevant results. Therefore, the keywords that you have used should rank higher but also stay relevant to the website and the business.
Click Through Ratio
This KPI tracks the percentage of visitors that have taken the action you have desired. You need to define the action before checking the conversion rate. It can be to subscribe to you, contact you, or purchase your product or service.
Different Types Of SEO
SEO is a massive field that can encompass a wide range of strategies. However, the key factor for SEO is not to use paid methods like promotions or advertisements. Here are different types of SEO that will be used to achieve your goals:
Local SEO
Local SEO helps rank your business in the local area. It helps manage reviews and works with Google My Business and other tools to provide better ranking for local queries. For example, ‘Best SEO Agencies Near Me.’
On-Page SEO
On-Page SEO works on updating the pages of the website and making it meet Search Engine’s standards and algorithms. It works with title tags, meta descriptions, URLs, and adding keywords.
Technical SEO
Technical SEO focuses on website performance and user experience. Faster webpage loading speed, mobile version of the website, better visual experience, and ease of navigation, all these factors fall under these categories.
Off-Page SEO (Link Building)
This helps in building authority and credibility for your website by building links to existing high-reputation websites. It helps in building confidence for the search engine to show your website in the results.
E-commerce SEO
Everything is digitised when you jump into digital marketing, from your storefront to advertisements. Nonetheless, the very essence of marketing stays the same. In traditional or offline markets, people need to make their storefronts appealing. So, they end up decorating and optimising the place.
Consider E-commerce SEO as the same process, but it happens digitally. Simply put, it is a process that enhances the performance of your digital store so that it can appear on top of the search engine result page. It is an organic way to attract customers without using paid ads.
App Store Optimization
Similar to the case of websites, having an app for your company has become mandatory. It is a clever way to attract traffic to your storefront. When it comes to attaining a high ranking on SERP for your website, you need to use an SEO strategy. Likewise, you need App Store Optimization (ASO) strategy to increase your app's visibility in app stores.
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SEO = Profit
Get to the top of the search results with the right keywords
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Ranking
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Frequently Asked Questions
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What is SEO and how it works?
Search Engine Optimization is a digital marketing strategy that helps to improve your website health and get organic traffic from the search engine. It aims to improve your website’s position in search results pages. Remember, the higher the website is listed, the more people will see it.
SEO has three pillars ON Page SEO, Off Page SEO, and Technical SEO. Our SEO specialist works on all these to get higher results for your website.
How long will it take to get my website ranked on Search Engines?
SEO is a long and consistent process that requires you to continually implement and review your SEO plan. An average SEO (search engine optimization) ranking takes about three to six months, depending on your industry and keyword popularity.
Why pay for SEO when I can use Google Ads?
It is like comparing apples and oranges when comparing SEO and Google ads. SEO works to get your site higher in organic rankings so that you will rank for your content-related search queries. Search Engine Marketing works to get your site higher on search engine results pages. Ads allow you to promote your site and content to those who are searching for particular keyword phrases.
Can you optimize my Google Business Profile?
Optimizing Google my business or Local SEO profile is a major part of SEO our team can’t skip or ignore this.
Will blogging help SEO?
Blogs help boost SEO quality by positioning your website as a relevant resource for your customers. Your site will appear more attractive to visitors if your blog posts use various on-page SEO techniques.
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Testimonial
What does our happy client say about us?
Piyush and his team are very professional. His knowledge about marketing is amazing and was of great help for my business.
Sales Manager
Kalra Cottage Industry
I reached out to Nueva Digital Solutions for my website. Their timely delivery of the website and attention to small details in designing the website is praiseworthy.
CFO
Agra Taxi
I am glad to be connected with Nueva Digital Solutions since its inception. Their team is very polite and their work is professional.
BDE
TISA