Stay ahead of your competition with Search Engine Marketing
Advertise your business website on the search engine and boost your marketing activities.
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Search Engine marketing services
Search Engine Marketing is a way to promote your business website ahead of the organic search results on the Search Engine Results Page. We aim to increase your website traffic through a range of Search Engines Marketing ads such as Google Search ads, Shopping Ads, and more. It is an effective way to boost your business growth in a short span of time. These ads are visible on targeted keywords of your business.
Importance of SEM in modern marketing
Increased visibility
SEM allows you to place ads at the top of search engine results pages, increasing the chances that potential customers will see your business and visit your website.
Targeted advertising
You can target specific audiences based on factors such as location, interests, and search history, ensuring that your ads are seen by people who are more likely to be interested in your products or services.
Measurable results
Track the performance of your campaigns in real-time and see how they are affecting your website traffic and conversions. It allows you to make informed decisions about your marketing efforts and optimize your campaigns for maximum ROI.
Flexibility
SEM offers a variety of targeting and budget options, allowing you to tailor your campaigns to your specific goals and needs.
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How SEM differs from SEO?
SEM (search engine marketing) and SEO (search engine optimization) are both methods used to improve the online visibility of websites, but they differ in the tactics they use to achieve this goal.
SEM (Search Engine Marketing)
The use of paid advertising to promote websites on search engines. This can include search advertising, display advertising, and video advertising. SEM allows businesses to target specific audiences and track the performance of their campaigns in real time.
SEO (Search Engine Optimization)
Optimizing a website to rank higher with organic methods. This can be achieved through on-page optimization (e.g. optimizing website content and structure) and off-page optimization (e.g. building high-quality backlinks). SEO aims to improve the visibility of a website in organic search results and does not involve the use of paid advertising.
SEO vs SEM do you need both?
It is generally a good idea for businesses to use both SEO and SEM as part of their digital marketing strategy. While they have different goals and approaches, they can complement each other and help a website achieve better visibility and traffic in search results.
SEO can help improve the organic visibility of a website in search results and can bring long-term benefits, as it can take time to see the results of optimization efforts. On the other hand, SEM allows businesses to quickly and effectively promote their websites through paid advertising, targeting specific audiences and measuring the results of their campaigns in real time.
By using both SEO and SEM, businesses can achieve a well-rounded online presence and reach potential customers through a variety of channels. It’s important to remember, however, that the specific tactics used will depend on the goals and needs of the business, as well as the resources available.
Our SEM services
Paid search advertising
It allows you to place ads at the top of search engine results pages and target specific audiences based on keywords, location, and other factors.
Local search marketing
If you have a physical location, local search marketing can be an effective way to reach potential customers in your area. Google My Business optimization and local paid ads to help you increase visibility and drive traffic to your website.
Display advertising
You can place targeted ads on websites and apps that are part of the Google Display Network, reaching potential customers based on factors like interests, demographics, and browsing history.
Remarketing Ads
By showing ads to users who have previously visited your website, can help you increase conversions and drive sales. Our team will help you to target specific audiences and optimize your campaigns for maximum results.
Shopping advertising
Google Shopping, is a service that allows users to search for and compare products online. By placing targeted ads on Google Shopping pages, we can help you reach potential customers who are actively searching for products like yours.
Mobile advertising
With the increasing use of mobile devices, mobile advertising is more important than ever. You can place targeted ads on mobile devices and apps, reaching potential customers on the go.
Ad copy creation
It’s an important aspect of search engine marketing (SEM) and can be the difference between a successful campaign and one that falls flat. We offer ad copy creation as part of our SEM services to help businesses craft compelling ad copy that will grab the attention of potential customers and encourage them to take action.
Our approach for sEM
Researching and identifying target keywords
We start by researching the most relevant and effective keywords for your business and target audience. This includes analyzing search trends, competitors, and your business goals to identify the keywords that will drive the most traffic and conversions.
Setting up and optimizing campaigns
Once we have identified target keywords, we set up and optimize SEM campaigns using platforms. This includes creating ad groups, setting budget and bid options, and targeting specific audiences.
Testing and refining ad copy and targeting
This includes A/B testing different ad copy and targeting options and analyzing data to make informed decisions about campaign optimization.
Regular reporting and analysis
Monitoring metrics like clicks, impressions, conversions, and cost per conversion to ensure that campaigns are delivering the desired results.
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Frequently Asked Questions
What is search engine marketing OR PPC?
The term search engine marketing, or PPC, refers to paid marketing, in which payment is made to search engines to fulfill your marketing goals
Difference between SEO & SEM (PPC)
The goal of SEO is to get traffic from organic searches, while the goal of SEM is to get traffic from organic and paid searches. Your business can market itself in search engines using both SEO and PPC.
How do I measure the success of search engine marketing efforts?
An effective way to measure performance across marketing channels is to look at conversion rates. You can use it to determine whether your PPC ads are persuasive enough to get viewers to click on them or install apps.
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Why choose Nueva digital Solutions for Search Engine Marketing Service
Here are a few reasons why you should consider choosing Nueva Digital Solutions for your search engine marketing (SEM) needs:
Experienced professionals
Our team of SEM experts has years of experience in the field and is well-versed in the latest strategies and techniques. We have a track record of success in helping businesses reach their target audiences and drive results through SEM.
Data-driven approach
We take a data-driven approach to SEM, using data and analysis to inform our decisions and optimize campaigns for maximum results.
Customized solutions
We understand that no two businesses are the same, and we take the time to understand your unique needs and goals. We offer customized SEM solutions that are tailored to your business and target audience.
Exceptional customer service
We are dedicated to providing exceptional customer service and are always available to answer any questions or concerns you may have.
Testimonial
What does our happy client say about us?
Piyush and his team are very professional. His knowledge about marketing is amazing and was of great help for my business.
Sales Manager
Kalra Cottage Industry
I reached out to Nueva Digital Solutions for my website. Their timely delivery of the website and attention to small details in designing the website is praiseworthy.
CFO
Agra Taxi
I am glad to be connected with Nueva Digital Solutions since its inception. Their team is very polite and their work is professional.
BDE
TISA