Do you need web content ideas for your school’s online presence? Let us help you out!
Let us first understand the fundamentals of web content for a school. A school website binds parents, teachers, school administrators and everything around these.
Right from enquiring about the fee structure and admission process to checking students’ attendance and homework, a school website is the backbone of smooth communication between parents, students and teachers.
Ideally, a school website should have sufficient content covering most aspects (if not all) related to students, the school and the admission process.
Such content is helpful to users in more ways than one. Parents are generally the target audience of a school, and hence, the web content should focus on the parents.
If you run a school or are a part of the Marketing team of a school, do read this article. It can help you carve out your school’s web content marketing strategy.
Here are detailed guidelines on what kind of web content you must have on your website.
Image Source: Delhi Public School, Gurugram
Vision & Mission
Every school adheres to foundational visions and missions that guide its commitments, aspirations, and core values under diverse circumstances.
The school website must reflect these fundamental principles, as vision and mission statements embody the institution’s core values and serve as its real commitments and aspirations.
The Leverage
With every passing day, schools are becoming more competitive. Parents look for the slightest things regarding their child’s upbringing and schooling.
Hence, it would help if you showcased what leverage you have over other schools. This is one of the essential parts of Content Marketing for a school.
Image Source: Bloom Public School
Announcements, News & Circulars
To keep the students and parents updated about the school notices all the time, every school website should have a dedicated space for announcements, news and circulars.
From the SEO point of view, your school website will never fall short of direct traffic of authentic users if you have upcoming web traffic.
Image Source: The International School Agra
Blogs and Informative Articles
Your school’s credibility will increase when you post relevant content for parents. Parents are concerned about their children, and if you have content on how your school is adding value to student’s lives with your teaching approach, they will certainly like it.
Some blog content topics relevant to a school include parenting tips, student health guides, learning methodologies, habit-forming activities and more.
Share such content regularly; parents will generally stick around your website and trust your teaching methods.
Image Source: Vydehi School Of Excellence
School Winner Announcements
School accomplishments are something that every school prides itself on! It reflects the prowess of a school’s teaching and training methodologies.
Post about the events your school hosted and participated in! Post actively about the accomplishments that your students have won! Highlight them on the homepage of your website.
Promote such accomplishments in different formats through social media along with the website. Celebrating and showcasing your school’s accomplishments is a win-win thing parents would love to see.
Image Source: The British School
Admission Process (Fee Structure & Mandatory Disclosures)
Every school should have detailed information about the Admission Process in the form of both text and videos. No one will ask for it, but you should give it to your users openly.
When a user visits a school website, the user will likely look for the Admission Process and Fee Structure. Hence, having that content available for them in the most straightforward manner possible is of prime importance.
Present the Admission Process with a detailed Fee Structure and all mandatory disclosures in easy-to-read and understand text and video formats.
Image Source: Aryavedant Public School
About the School, Principal, and Administration
Your school website is like an online address where you must have everything available for the user. Create detailed web content about the school, its ethos, the Principal and the administration.
Please add the pictures of Directors, Advisory Board, Principals and every significant stakeholder in the school.
Image Source: Sophia Public School
Facilities & Features
What are you offering to your students as a school? Highlight everything your school offers – infrastructure, facilities, labs, playing area, sports academy, safe and secured campus, etc.
Every parent wants to see this. These school facilities & features are generally the deciding factor for opting or not opting for a school.
Image Source: India International School
School Rules & Policies
Rules and policies are essential to keep the school a safe and disciplined institute.
There must be open communication with the student’s parents regarding the school rules to impart a holistic learning environment and for student safety and well-being.
Publishing your school rules on your website is one of the best ways to communicate openly.
Image Source: The Cambridge School
Academic Calendar
Ideally, every school should have an academic calendar published on its website. It helps impart structured learning, consistency in critical activities, curriculum planning and allocating resources.
These are helpful for both teachers and parents to plan things ahead of time.
Image Source: School Of India
Photo & Video Gallery
In this day and age, when everyone wants to ‘see’ more than ‘read’, your school website must have a photo and video gallery.
Make sure you have plenty of photos highlighting everything about your school. As an SEO tip – make sure the images you upload on the website are not too heavy and are in WebP format.
Image Source: Killeen Independent School District
Help guide for parents/student login.
If your school has an online portal/ERP for students/parents integrated into your website, create help documents for parents.
It can be helpful for them to navigate and find valuable resources easily.
Image Source: Indian School Sohar
Test Papers
Listing test papers on the website benefits students, parents, and teachers. These are easy to upload and download. Further, the student can use them in reviewing their progress.
Having test papers on the website can effectively support student learning and improve communication among students, children and parents.
FAQ
Why is it important for a school to showcase its leverage over others?
In today’s competitive educational landscape, parents seek the best for their children. Showcasing the school’s unique strengths, teaching methodologies, and special offerings helps parents make informed decisions and highlights the school’s commitment to providing an exceptional educational experience.
How does regularly updating announcements, news, and circulars benefit a school website?
Keeping a dedicated space for announcements ensures that students and parents stay informed about important school notices. This not only fosters a sense of community but also contributes to better SEO, attracting authentic users interested in the latest updates from the school.
Why is showcasing school accomplishments important for a school website?
Highlighting school achievements reflects the effectiveness of teaching and training methodologies. Celebrating and showcasing accomplishments not only boosts the school’s reputation but also instils confidence in parents, demonstrating the school’s commitment to excellence.
How does detailed information about the admission process and fee structure benefit parents and prospective students?
Providing transparent and easily accessible information about the admission process, fee structure, and mandatory disclosures is crucial for parents seeking admission for their children. Clear communication fosters trust, making it easier for parents to navigate the enrollment process confidently.
