The transformative role of ‘Design’ in modern-day businesses and Digital Marketing

Design was a major part of the consumer’s buying journey in 2023 and will continue to rule in 2024 and beyond. Be it the Gen Z, or the Millennials, elegant designs, aesthetics,and flamboyant colours are part of customers’ consideration right from buying iPhone covers to buying high-end cars.

Every tech-savvy customer and social media user now has a self-realisation of their evolving personalities. The credit goes to social media influencers showcasing their chill & cool lifestyle! Users tend to follow trends and shop for things which suit their personality.They have a good sense of what suits them and what doesn’t.

This purchase behaviour is seen constant across several industries, be it travel, education, skincare, watch & shoe brands, apparel and in fact premium cars and bikes.

Design has been a major enabler to increased purchases. A product with excellent design is capable of capturing more eyes than a good product with an average packaging design!

80% of small business owners think graphic design is very important or moderately important to the success of their business.

Though the claim is arguable, however, one cannot deny that modern day purchases are significantly considered keeping designs in mind.

Hence brands are keen in upkeep their design language top notch! Be it the website, product design & packaging, online advertisement banners, or social media; good design is a pivotal area in shaping marketing strategies.

Relevant Design types for businesses

A good design is a generic word which resonates with many things going on around the business world. It can be for a print ad, a car design, design of a building and many more. However, in this article, we will stick with designs that will help your business grow. 

Graphics Design

Graphics Design can be simply understood as visual communication in the form of images/infographics etc. The purpose of Graphics Design is to pass on a message in a visual form. From a marketing perspective, a good graphic design is to attract the audience, prompt them to take an action like Call, Click a link or Send Message.

Social media creatives, YouTube Thumbnails, Website Banners are examples of graphics used in multiple places across the web. In order to grow a brand that people will remember, your graphics should have a consistent design language.

For instance, what colour comes into your mind when someone says ‘Coca Cola’? You will agree with me on the fact that the ‘Red’ colour of Coca Cola is constant across all the time zones in the world.

This is how a brand is recognized in the minds of the customer. Use of a signature colour can increase brand recognition by 80%.

Obviously, it will take a considerable amount of time to get people’s recognition. Only consistency in your design will get you there!

Website Design

A website design is created before the development of a website. It is created by the Website Developer or Website Development Agency. It is a bespoke design where all the necessary pages and sections are mentioned. Further, it is a prototype that shows exactly how the website will look after development.

48% of people cited that a website’s design is the number one factor in determining the credibility of a business.

Some of our favourite website designs are

• Apple
• Nueva Digital
• We are Animal

A good website design is unique in styling, alluring to the eyes, conveys every information required and fits on different screen resolutions perfectly.

UI & UX Design

The word UI refers to ‘User Interface’ and UX refers to ‘User Experience’. The former is related to the look and feel of the webpage/App and the latter is related to the functionality and ease of navigation for the user. Both of them are important for a business’ online presence.

If you have just started out with online branding and marketing, here is a list of things which will help you design an amazing web page for your users.

A consumer’s first impressions of a website are 94% design related.

For instance, a good UI UX design of a web page should have the following-

Simple Navigation– Your website users should be able to find things easily on the webpage/website.

Responsive Design – Your website/web page should have a responsive design that adapts to different devices and screen resolutions.

Consistent Design – It is of pivotal importance to maintain consistency in colours, font style and elements throughout your landing page, webpage.

Typography – A good typography means an appealing font style with readable font size. The fonts should suit your industry type as well. Also keep note of the spacing between lines and letters.

White spaces – Whites fill things with elegance. Webpages with smart white coloured sections look clean and appealing to the eyes.

Product Design

Product Design is the designing of products which solves some or the other customer problems. It can be an offline product such as cosmetics or can be an online one like a Graphics designing tool or team management tool.

Either way, the design of your product should make the user feel good without compromising on its functionality.

Design Aesthetics & Functionality

It is important that Design aesthetics and functionality go hand in hand. Each of them should complement each other in improving the overall dynamics of the business.

Tech savvy users know ‘what to search’, ‘where to search’, ‘how to search’ and ‘what to click’. Hence,it is imperative to provide a seamless experience of your products/service irrespective of where they are interacting with you.

No business of this generation should compromise on functionalities and practicality. If a website looks good in design but lacks necessary tags and Schema, it will be hard to get it recognized in Google’s index and hence, less traffic.

Summary

Gone are the days of mediocre designs and boring fonts & colours. The aspirational consumer wants to see more and do more. A good design is alluring to the eyes and catches more eyeballs easily. Hence, we highly recommend getting in touch with a professional Digital Marketing Agency which can guide you on designing dynamics.