Diwali is just around the corner and this is the right time (actually a bit late) to get your digital marketing Strategies rolling. However, it isn’t too late yet! With a little push, you and your business can still be able to catch the low-hanging fruits of the season. We all understand how digital is one of the strongest areas to promote your products and services. However, not everyone wins! You’ll certainly have competitors who are doing much better than you digitally! These are businesses that are truly leveraging the power of Digital Mediums.
Before winning from someone, we must understand where the leverage is. Is it in the capital invested? Deals? Value Additions? Compounding Benefits? or what else? Unless we are sure about these, it will be a hard time to outclass such businesses.
However, like they say “It’s not too late to do the right thing”! Let us see how you can make the most of your time until the Diwali festive season ends. When we see Digital Marketing Modules to grow your business, we see many things to do! However, in such a short time, it is wise to invest in things that can give satisfactory results.
Please read the blog till the end and let us know in the comments what you learned from this blog.
Include Festive Design and Branding in Your Digital Marketing Strategies
Get festive with your brand’s logo, and graphics and make your online presence look like you’re excited to welcome the grand festival! Create festive-inspired banners for your website, creatives for social media, greetings for WhatsApp Chats and lots more. The more welcoming and optimistic your vibe will be, the better you’ll be able to attract your prospect.
Provide Excellent User Experience on all platforms
Ensure that your online presence is up and running. Ensure that you have fresh content on each of the platforms. Get high-quality blogs, and PR Articles published to improve credibility. Prioritise Mobile Devices as more & more people engage on mobile devices for shopping and exploring things of their interest.
Plan Your Content Marketing To Engage With Your Audience
Make sure that your products are listed on all relevant marketplaces, and merchant centres. Add feasible discount deals, and offers. Further, become active to promote your products and services on all platforms! Leverage the power of social media marketing, email marketing, and WhatsApp marketing. Create a comprehensive Content Marketing Plan that serves your prospects on all the platforms they use.
Include Limited Time Deals and Offers in Your Marketing Strategies
Festive vibes in the Digital space begin when you start hearing about Amazon Great Indian Festival and Flipkart Big Billion Days. There are tons of discount deals live in and around these mega campaigns. Hence, prioritise discount deals during Diwali even if for a limited period of time! Check your feasibility and let your existing customers and prospects know about the deals.
Performance Marketing for the Festive Season: Allocate Budget and Run Targeted Ads
Allocate a budget for Performance Marketing and run targeted campaigns on Facebook, Instagram and Google. All such platforms offer an extensive range of campaign types which are designed to suit everyone’s needs! Some of the prime campaigns you can consider during the festive season are Lead Generation Campaigns, Awareness Campaigns, Sales Ads, and Conversion Ads.
Add Value to Your Customers and Build a Brand of Choice
Customers love you when you care for them and provide value in their lives. Open your heart and provide them with loyalty gifts, additional discounts, festive-themed products and personalised messages. Additionally, you can provide them with giveaways, educational resources like an eBook, and quality assurances. These small acts of kindness will help you build a brand of choice and reputation.
Here are some specific examples of how you can add value to your customers during the festive season:
- Offer holiday gift wrapping: This is a convenient and thoughtful way to make your customers’ lives easier.
- Include a handwritten note in each order: This is a personal touch that will show your customers that you appreciate their business.
- Provide gift guides: This can help your customers find the perfect gifts for their loved ones.
- Offer free shipping on all orders: This is a great way to make your products more affordable and accessible to your customers.
- Host a holiday giveaway: This is a fun way to engage with your customers and give back to your community.
Target Your Local Customer With The Help Of Local SEO
If you have a local or physical business that has walk-ins, invest actively in Local SEO activities. It will help your business to be visible to your prospect who is actually looking for a product or service that you sell. It’s a competitive area but the rewards are really fruitful.
Build Trust With Customer Reviews and Testimonials
Customer reviews help you win over your competitors in the long run. In the short run, they work as a Green Signal to your prospects for the services or products you sell. When a customer is happy with your products or services, prompt them to leave a good review/recommendation on Google, Facebook etc. Reviews are useful for a person who is sceptical about choosing your business for his query. When a user reads good reviews from your existing customers, it encourages him to go for your business.
Sustainable Development & Initiatives
Reports suggest that around 60% of online shoppers are ready to pay extra if they see a product tagged as Sustainable/Biodegradable/Eco-friendly. It gives a sense of accomplishment of being a ‘woke buyer’, an ‘eco-conscious’ buyer. Hence, get something that resonates with eco-friendliness, sustainable, cruelty-free products. If you’re not doing anything as such, plan it for the next year on priority.
Increase The Retention With Cross-selling and Upselling
Send out personalised communication on Emails, and WhatsApp to your customers about the latest range of premium products you have on discounts, especially for them! Inform them it’s a limited-time deal. Experiment with cross-selling and upselling other products or services to them during this festive season.
Ending Words
We have entered the Diwali festive season already and you can’t miss the opportunities that lie ahead of you. We hope this Diwali digital marketing strategies blog was informative to you and it can help you to boost your sales.
