Strong Reasons why you should invest in Performance Marketing in 2024

Why You Should Invest In Performance Marketing In 2024

“It was calculated that the digital advertising spending worldwide amounted to 522.5 billion U.S. dollars in 2021. The source projected that by 2026, the spending would reach 836 billion dollars.” According to Statista Performance Marketing is a paid advertising strategy (in Digital Marketing) where an advertiser spends money for a desired action such as a […]

The transformative role of ‘Design’ in modern-day businesses and Digital Marketing

role of Design

Design was a major part of the consumer’s buying journey in 2023 and will continue to rule in 2024 and beyond. Be it the Gen Z, or the Millennials, elegant designs, aesthetics,and flamboyant colours are part of customers’ consideration right from buying iPhone covers to buying high-end cars. Every tech-savvy customer and social media user […]

Digital Marketing Strategies to Boost Your Sales During Diwali 2023+

Digital Marketing Strategies to Boost Your Sales During Diwali 2023+

Diwali is just around the corner and this is the right time (actually a bit late) to get your digital marketing Strategies rolling. However, it isn’t too late yet! With a little push, you and your business can still be able to catch the low-hanging fruits of the season. We all understand how digital is […]