Performance Marketing
Maximize your digital advertising with our Data-Driven Performance Marketing. At Nueva Digital Solutions, we create custom strategies for brands and implement data-driven and result-oriented Performance Marketing campaigns.
When optimized and done right, performance marketing campaigns help a business increase conversions, revenues, and sales. It helps in optimizing advertising costs, and Ad Spends.
WHAT ARE YOUR PERFORMANCE MARKETING GOALS?
Brand / Product Awerness
Lead Generation
Increase the Website Traffic
Drive the Conversion / Sales
Increase User Engagement
Retain Your Exisiting Customer / Audience
Our Approach
Understand Business Objectives
Knowing ‘What to do?’ is better than knowing ‘How to do?’ Understanding the business objectives helps us create better Performance Marketing Campaigns.
Audience Research and Segmentation
It is important to understand the target audience to whom we can reach out with Performance Marketing Campaigns. Once a sizable audience is determined, we can estimate other metrics such as CPL, CPA, CPC, etc.
Channel Selection
It is beneficial to use more than 2+ advertising channels for Performance Marketing Campaigns for best results and maximum ROI. The most used Performance Marketing Channels are -
Your ads are shown to users when they search for you on Google. You pay for the clicks and conversions. Google Ads are one of the best ad types focusing on Clicks and Conversions. These are performance-based where you are charged only when someone clicks on your ad. Google Ads offers different ad-type options such as Google Search Ads, Display Ads, Shopping Ads, and more. These can be used as per the campaign requirements.
These ads are outbound ads where we reach out to the target audience rather than searching for us. The audience is targeted based on their interests, behaviors, demographics, and geography. It is important to understand the following for running and managing a Meta Ad Campaign - Age Group, Location, Demographics, Interests, Behavior, Audience Size Meta Ads are way more appealing and creative as you utilize creatives, carousels, and videos for this kind of Ad.
Landing Page Creation and Optimization
A fast-loading, mobile-optimized landing page is the need of the hour for every business. It is one of the effective ways to showcase your offerings to your target audience. A landing page also works best for advertising through Google and Meta Ads.
Campaign Launch and tracking
After a well-thought Performance Marketing Strategy, we launch the campaigns and let the campaign mature. In the first few days, data is collected as to how the ad is performing. We track the data and note key metrics such as Quality Score, CPC, Clicks, Impressions, and Ad spending.
Monitoring and Campaign Optimization
After ascertaining some ad data, the campaigns are optimized for better performance. In Google Ads, the negative search terms are assigned whereas for Facebook Ads and Instagram Ads, the creatives and media files can be changed and updated with new ones.
There can be more optimizations based on the campaign objectives and data collected.
Data-Driven Budget Allocation
Better budget allocation is possible when you have insights into your Performance Marketing Campaigns. Ad Budgets can be optimized based on
- Revenue Generated
- Return of Advertising Spending (ROAS)
- Return on Investments (ROI)
- CPC
- CTR
Ad budget allocation and optimization is a continuous activity that can help you maximize your Return on Investment.
Reporting and Insights
We at Nueva Digital Solutions strive for digital excellence. Our campaigns are data-driven and for every campaign, we provide weekly, and monthly performance reports to our clients. This reporting further helps in crafting a better brand and business strategy.
What to measure?
Key Performance Indicators (KPIs) of Performance Marketing Campaigns
Return on Ad Spend (ROAS)
ROAS is important as it measures the overall effectiveness and profitability of your campaigns. It measures the results (revenue/return) of your advertising spend.
Cost Per Acquisition (CPA)
CPA measures how much you spend to acquire one new customer or lead. The higher the acquisitions in a set budget, the better the CPA.
Click-Through Rate (CTR)
CTR gauges how compelling your ads are. CTR = Clicks/Impressions * 100. It tells how many users clicked your ad after seeing your ad.
Conversion Rate
Conversion Rate tells how good or bad your Performance Marketing Campaign has been. The higher the conversions, the better the campaign’s success.
Frequently Asked Questions About SEO
Why Performance Marketing is Important?
Performance Marketing is important for modern businesses as it is measurable and enables you to optimize your advertising costs in a significant way. Further, you get charged for measurable actions such as Clicks, or Conversions. Further, you get better ROI and ROAS as this digital advertising includes precise audience target targeting and real-time optimization.
Performance Marketing not only helps in optimizing advertising costs but also generates valuable customer insights contributing to the success of more such campaigns.
Difference between Performance Marketing and Search Engine Optimization?
There is a stark difference between Performance Marketing and Search Engine Optimization. The key difference is that in Search Engine Optimization, the web pages are optimized for Search Engines so that they appear organically (unpaid) when someone searches for a query. Whereas, in Performance Marketing, you additionally pay to get visibility on Search Engine, Meta Platforms, and other platforms like LinkedIn.
Why both Performance Marketing and Search Engine Optimization are important?
Both Performance Marketing and Search Engine Optimization are crucial for a brand’s online success. SEO helps in building brand visibility and gaining organic website traffic. It is a long-term process and should be continued irrespective of the season whereas, Performance Marketing can be a continuous process or can be done in peak season times.
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